Business & Retail Tech

What is Angel Investor?

Quick answer

An individual who invests personal money in an early-stage startup, usually in exchange for equity or convertible notes.

Angel Investor, explained

Angel investors typically back companies at the idea or pre-seed stage, before institutional venture capital firms are willing to commit. Many angels are former founders or executives who also offer advice, introductions, and credibility alongside their cheque.

Angel deals are often structured as equity, convertible notes, or SAFEs (Simple Agreements for Future Equity), which convert into shares at a later funding round. Because most early-stage startups fail, angels usually spread their money across many companies, hoping a few succeed. Groups of angels sometimes pool resources in angel networks or syndicates to share due diligence and invest larger amounts. For founders, a good angel can be as valuable for guidance as for capital.

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