Data & Analytics

What is Data Governance?

Quick answer

The policies, roles, and processes that determine how an organization's data is managed, protected, accessed, and kept accurate.

Data Governance, explained

Data governance answers practical questions: who owns each important dataset, who may access it, how quality is checked, how long records are kept, and how the organization meets laws such as GDPR. It typically involves data owners, data stewards who maintain quality, and shared definitions so that terms like active customer mean the same thing in every report.

For example, a retailer might discover that marketing and finance calculate monthly revenue differently. A governance process would agree a single definition, record it in a data catalogue, and assign an owner to maintain it. Good governance supports trustworthy analytics and responsible AI use. It works best when it is proportionate, focusing effort on the most sensitive and business-critical data rather than creating heavy rules for everything.

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