Ecommerce Metrics That Matter: Conversion Rate, AOV and CAC Explained
How to calculate conversion rate, average order value and customer acquisition cost, how they fit together, and the specific levers that move each one.
#average order value
Everything we have written about average order value.
How to Offer Free Shipping Without Losing Money
Threshold math, pricing adjustments and the warning signs that free shipping is eating your margins, with a worked example for small online stores.