Email Automation Workflows Every Small Business Should Set Up
The welcome, abandoned cart, review request and win-back email flows worth building first, with sample timing, what to say in each email and the rules to follow.
#email marketing
Everything we have written about email marketing.
Marketing & SEO
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CAN-SPAM Act Compliance Checklist for Marketing Emails
A plain-English guide to the CAN-SPAM Act's 7 core rules, with a pre-send checklist you can run before every marketing email goes out.
Marketing & SEO
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Email Deliverability: How to Stay Out of the Spam Folder
Why marketing emails land in spam and how to fix it, from list hygiene and sending habits to the Gmail, Yahoo and Outlook.com bulk-sender rules.
How to Build a Content Marketing Strategy (One-Page Plan)
Build a one-page content marketing strategy that maps customer questions to content types, channels and a cadence you can actually keep.
Marketing & SEO
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What Is Marketing Automation? Examples for Small Businesses
What marketing automation actually does, 8 simple examples for small businesses, and the order to set them up so you save time in the first month.
Email Marketing vs Social Media Marketing: Where Should a Small Business Focus?
Email gives you an audience you own; social media gives you reach you rent. Here is how the 2 channels compare on ownership, reach and effort, and how to make them work together.
How to Build an Email List From Scratch: Opt-In Ideas That Attract Real Customers
Practical opt-in ideas for websites, physical stores and events that grow an email list of real customers, plus the permission rules to follow.
How to Run an A/B Test on Your Website or Emails (Without the Jargon)
A plain-English, step-by-step guide to A/B testing your website or emails: writing a hypothesis, estimating sample size, running the test and reading results honestly.
Marketing & SEO
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How to Write Email Subject Lines People Open
9 subject line formulas with examples, how to pair them with preview text, and the spammy habits that hurt deliverability or break the rules.
How to Start Email Marketing for Your Business: A First-Month Plan
A practical first-month email marketing plan for small businesses, from list setup and sender authentication to your first 3 campaigns.