How to Optimize Your Google Business Profile, Field by Field
A field-by-field guide to optimizing your Google Business Profile, plus the posting, review and customer-question habits that support local rankings.
Everything we have written about local seo.
A field-by-field guide to optimizing your Google Business Profile, plus the posting, review and customer-question habits that support local rankings.
Copy-ready JSON-LD examples for local business, product, review and FAQ markup, plus what still earns rich results in Google in 2026 and how to test it.
A step-by-step guide to creating and verifying your Google Business Profile, choosing categories, adding photos and using the settings that affect map rankings.
Relationship-based ways for local and niche businesses to earn backlinks, plus the link tactics Google's spam policies say to avoid.
A practical system for getting more Google reviews: when to ask, how to use Google's review link and QR code, and the FTC and Google rules that ban buying or gating reviews.
Step-by-step setup for Apple Maps (now through Apple Business) and Bing Places, so iPhone and Bing users see your correct hours, phone number and location.
A priority-ordered local SEO checklist for small businesses covering your Google profile, citations, location pages, reviews and local links, with what to skip.
How Google decides who shows up for "near me" searches, and the local SEO tasks owners can do themselves: profile, categories, reviews, citations and website basics.
How plumbers, HVAC techs, electricians and contractors can build a website that books jobs: service and area pages, booking, trust signals and call tracking.
A step-by-step guide to building a small business website, from registering your domain to launching with the pages, settings and checks every site needs.
A restaurant website checklist covering menus, online ordering, reservations, local SEO, accessibility and fee disclosures, with what to fix first.
SEO explained in plain English: how Google finds and ranks pages, what you can control yourself, what to ignore and where to start this week.