How to Build a Content Marketing Strategy (One-Page Plan)
Build a one-page content marketing strategy that maps customer questions to content types, channels and a cadence you can actually keep.
#marketing strategy
Everything we have written about marketing strategy.
Email Marketing vs Social Media Marketing: Where Should a Small Business Focus?
Email gives you an audience you own; social media gives you reach you rent. Here is how the 2 channels compare on ownership, reach and effort, and how to make them work together.