Marketing & SEO
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What Is SEO? A Beginner's Guide for Business Owners
SEO explained in plain English: how Google finds and ranks pages, what you can control yourself, what to ignore and where to start this week.
#small business marketing
Everything we have written about small business marketing.
How to Start a Customer Loyalty Program for a Small Business
Punch cards, points or phone-number programs? How to pick a loyalty format, set rewards you can afford, and measure whether it actually brings customers back.
How to Start Email Marketing for Your Business: A First-Month Plan
A practical first-month email marketing plan for small businesses, from list setup and sender authentication to your first 3 campaigns.